WHAT ARE THE GOOGLE ADS?

When you search for something on Google, you may see an advertisement at the top of the results page. As follows:

That’s a Google advertisement.

However, this is only one type of Google advertising, and it appears only in one location.

In this article, we’ll look at different types of Google ads, how they work, and how to start your own campaign.

Let’s get started with Google Ads basics.

WHAT ARE GOOGLE ADS?

Google Ads is a paid advertising platform that falls under the pay-per-click (PPC) marketing channel. You (the advertiser) pay per click or per impression (CPM) on an ad. Google Ads is an effective tool for bringing qualified traffic, or people looking for products and services similar to yours, to your website. Google Ads allows you to increase the number of visitors to your website, phone calls, and in-store visits.

Google Ads costs differ depending on a number of factors, including the competitiveness of your keywords and industry, your geographic location, the quality of your advertising campaigns, and others.
Google Ads (formerly Google AdWords) is an online advertising platform that allows you to advertise your products or services across Google’s online

How Can Google Ads Help Your Business?

Running an online business is no longer a laughing matter, especially when competing against behemoths like Amazon, which has an endless marketing budget. The battle for the top of Google’s first page of search results is fierce. Even with excellent SEO, reaching the front page can take months or even years.

Here’s where pay-per-click (PPC) advertising comes in. Google AdWords is a paid advertising service offered by Google that allows businesses to display advertisements on Google’s search results pages. Ads are frequently displayed at the top and bottom of Google’s search results pages (SERPs).

Advantages:

1. Increase your brand’s awareness.
2. Allows you to achieve massive reach.
3. Maintain full control over your campaigns at all times.
4. Quicker results than SEO.
5. Create more conversions.
6. Allows you to assess your success.
7. They aid in the growth of your website’s audience.
8. Maximize ROI through various bidding strategies.

WRAAPPING UP:

Today, every type of business, from a local service to an international conglomerate, requires a strong Google presence. And using Google Ads to achieve online goals is advantageous for all types of businesses. Online advertising has reduced advertising costs and revolutionized the way that any willing company can achieve online growth on their own terms. Finally, Google Ads is one of the most cost-effective ways to promote online to gain new customers, increase profits, or establish a brand.