Consider this: there are currently over 4.2 billion active social media users worldwide. If you don’t include social media in your digital marketing strategy, you’re passing up a quick, inexpensive, and effective way to reach nearly half of the world’s population. Social media is more than just a passing fad. It is an important part of your company’s marketing strategy. Check out these eight reasons for the importance of social media.
IMPORTANCE OF SOCIAL MEDIA:
1) BUILDS BRAND AWARENESS AND RECOGNITION:
One of the most important marketing goals for any company is to raise brand awareness and recognition. Customers prefer to buy products from brands they are familiar with. Many customers exhibit some degree of brand loyalty, which can lead to long-term commercial benefits. Compared to traditional media, social media allows you to get your brand in front of customers much more quickly and easily. It also gets your audience to consider your company or product even when they aren’t thinking about it.
2) COST EFFECTIVE:
Because anyone can do social media marketing without spending a lot of money, it’s potentially the most cost-effective way to advertise. Almost every social networking site lets you create an account and sign up for free. Being cost-effective is critical because it allows you to maximize your return on investment while maintaining a larger budget for other marketing and business expenses.
3) GENERATE LEADS:
Potential customers can express interest in your company and products using social media in a simple and low-commitment manner. Many social networks provide advertising formats that are specifically designed to capture leads, as lead generation is such an important benefit of social media for businesses.
4) ENHANCES SEO RANKINGS:
Social media is playing an increasingly important role in determining rankings. SEO requirements are constantly changing in order to achieve a high ranking. As a result, simply optimising your website and updating it on a regular basis is no longer enough. Businesses that share their content on social media send a brand signal to search engines, indicating the credibility, integrity, and consistency of the brand.
5) DRIVES MORE TRAFFIC:
Assuming that one of our goals is to increase traffic, social media is an excellent digital route or vehicle to accomplish that. Impressions and engagement on social media platforms are often valuable. However, at some point or during a set period of time, we will want them to visit and interact with our website. We can use social media to increase website traffic and interact with our audiences in ways that add value to them while also moving them closer to conversion and our overall goals, just as we can with other content-based methods and channels.
6) ENGAGE WITH YOUR CUSTOMERS:
Real-time social media generates a massive amount of data about your clients. You can use that data to make more informed business decisions. All of the major social media platforms provide statistics that show demographic information about the people who interact with your account. This may help you better tailor your social media marketing plan to communicate directly with your target demographic.
7) MARKET PLACE AWARENESS:
Instead of directly engaging with your clients, one of the best ways to learn about their needs and desires is to become aware of the marketplace. It is also regarded as social media’s most valuable feature. Looking at the activity on your profile allows you to see consumers’ interests and opinions, which you would not be aware of if you did not have a social media presence. As a supplement to traditional research, social media can help you gather information and gain a better understanding of your business. Once you have a large following, you can use other tools to research your customers’ various demographics.
8) INCREASE YOUR ROI:
Because the cost of advertising on these social media forums is frequently less than the return, you can increase your return on investment by using social media marketing and advertising. You can reach hundreds of thousands of people with digital marketing simply by targeting ads and lowering your advertising costs. People are spending more time on social media networks, so they are more likely to see your ad or profile, visit it, and ultimately become customers.
WRAPPING UP:
Without a social media presence, any business today has a difficult time succeeding. It’s an inexpensive way to reach out to customers and increase brand awareness. Regular updates to the correct social media marketing strategy will result in increased traffic, improved SEO, and brand loyalty, among other benefits. Now that you understand the value of social media, take the first step and create a profile; the sooner you start, the faster your business will grow.